Paid for by businesses, Google Ads can be an extremely effective way of driving relevant, qualified traffic to your website exactly when people are searching for the types of products or services your business offers.
Google Ads is Google’s online advertising program. You can create online ads to reach people exactly when they’re interested in the products and services that you offer. You can promote your business, sell products or services, raise awareness and increase traffic to your website.
Today, “Google” is defined in the Merriam Webster Dictionary:
googled or Googled; googling\ ˈgü-g(ə-)liŋ \ or Googling; googles or Googles
Definition of google
– to use the Google search engine to obtain information about (someone or something) on the World Wide Web
When someone has a question, about anything, the first thing is almost always – google it. “What can I use for stains?” Google it. “Is there a solution for my lower back pain?” Google it. “How can my dog learn new tricks?” Google it.
And another 5 billion searches like this per day. Among all those question and search, for sure your business can offer some soultions.
For over a decade, we have been running Google Ads advertising for our client Optical Express. We pay close attention to campaign optimization on a daily basis: keywords, bids, negative keywords, and negative keyword lists. Testing ads, ad groups and campaigns is a part of our job too. You can never test too much.
Google Ads is like a living organism, you can’t just set it up and let it go, you have to be aware of the power this system has. You can do great things with this service, but also, you can loose a lot of money due to mismanaged campaigns.