Definition of copywriting: the process of writing persuasive marketing and promotional materials that motivate people to take some form of action, such as make a purchase, click on a link, donate to a cause, or schedule a consultation. You may not realize it, but today, copywriting is everywhere – promotions in your mailbox, newsletters, web pages, television commercials, explainers…
If you think you don’t need a copywriter, maybe you should think about that again.
Copywriting and Content Writing?
Content writing is writing informational pages on websites, blogs, article pages, or product pages. But it’s very much like copywriting. Very much like copywriting, content writing wants to make the visitor take some form of action – sign to your newsletter, click to your button, or read more.