Facebook is the #1 social network in the world. Facebook is the third most popular site in the world (Google and YouTube are the other two.). Up to 98% of people on Facebook use mobile. 3/4 of Facebook users visit the site daily.
2.6 billion potential customers. If that’s not good enough reason to try Facebook advertising, we don’t know what is.
Facebook ads are targeted to users based on their location, demographic, and profile information, and many of these options are only available on Facebook.
Also, using Facebook allows you to introduce yourself to potential customers, and to create community around your brand. It increases brand awareness, website traffic, increases revenue, sales, and leads. And it is measurable and more effective than organic.